The NeceMoon | All posts tagged 'Marketing'

10 Marketing Tips For Promoting Your Next Blog Post

by necemon 7. October 2017 19:31
You created your blog a few months ago. You regularly produce content to supply the "few readers you have" but that doesn't seem to be enough.
Your numbers are hardly increasing and you don't know how to boost your web traffic. The few Facebook and Twitter ads that you buy to promote your publications don't really help and you do not know what to do.
Today I would like to suggest 10 tips that will help you to better promote your next blog post and develop your audience. [More]

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English | Winning

Facebook Profile vs Facebook Page: What To Choose?

by necemon 10. June 2017 20:14
Exactly one year ago, I tried an experiment. I disabled my personal Facebook account and kept only my Page to mark my presence on this network. The objective was to analyze the "for" and "against" points of choosing one or the other. Here I give you some of those points. [More]

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Corporate | English | Winning

Créer son identité sonore : 10 conseils pour ne pas se tromper

by necemon 2. September 2015 07:25
Vous reconnaître dès les premières secondes, telle est la finalité de votre signature musicale. Intel Inside, Nespresso, Dim, Bouygues Telecom, Mc Donald’s, Carglass, Nescafé...
Ces grandes marques ont toutes au moins un point commun : elles se « chantent ».
Elles possèdent en effet une identité sonore, une mélodie originale composée des notes emblématiques de l’entreprise reconnaissable par tous. Celle-ci peut alors accompagner une marque pendant des années et lui permettre de se démarquer efficacement de ses concurrents. [More]

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Arts/Fun | Francais | Winning

On reading books and self-education: My Essentials

by necemon 8. February 2012 02:07
There are a lot of great skills you get from school/university lectures, no doubt. But on the other hand, for some specific and practical "super powers" you want to acquire or enhance, you have no other choice but teach yourself. The potential reasons are legion. That could happen by mere interest or if you want to deepen your knowledge in one of your subjects. Or maybe for the sake of personal projects, say learning some essential life skill they don't teach you in class. So yes, when college doesn't prepare you for life battles, you have to coach yourself.

Anyway, I am not here to complain about any education system. I am writing this post because I would like to share the best and most useful books I went through, as I have been reading a lot lately. I read on a variety of fields and for each of them I am suggesting the top books (according to my humble opinion). Here we go: [More]

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English | Technical | Winning

6. Techniques de Communication (du marketing pour programmeurs)

by necemon 11. November 2011 18:15
Le mix promotionnel, qui est l'ensemble des techniques disponibles au commercial, comprend de nombreux éléments, mais je vais me focaliser ici sur le marketing Internet: la distribution des produits, des informations et des avantages promotionnels pour les consommateurs et les entreprises grâce aux technologies Internet. La promotion par Internet est très pratique pour un développeur avec un budget faible (une portée mondiale à un coût relativement faible, les mesures analytiques des sites, le dialogue avec les utilisateurs, évite la nécessité de vendeurs intermédiaires ...). Les principaux moyens d'y parvenir sont: [More]

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Francais | Winning

6. Communication Techniques (on marketing for programmers)

by necemon 11. November 2011 10:12
The promotional mix, which is the overall range of techniques available to the marketer, comprises many elements but I am going to focus here on Internet marketing: the distribution of products, information and promotional benefits to consumers and businesses through internet technologies. Internet promotion is very convenient for a developer on a low budget (global reach at relatively low cost, metrics, dialogue with users, avoiding the necessity for intermediary salespeople...). The main ways to go about it include: [More]

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English | Winning

5. Le Branding (du marketing pour programmeurs)

by necemon 10. November 2011 19:23
Quelle est la différence entre les produits et les marques? Un produit peut être quelque chose qui a la capacité de satisfaire les besoins des clients alors que le branding (la creation, la gestion et l'utilisation des marques) est le processus dans lequel les entreprises distinguent leurs produits de la concurrence.
les avantages de marques:
valeur de l'entreprise, parce que la valeur financière des entreprises peut être grandement améliorée par la possession de marques fortes.
les préférences des consommateurs et la loyauté: les noms de marques fortes peuvent certainement avoir des effets positifs sur les perceptions et préférences des consommateurs. Si l'on considère les fanatiques, comme les fanboys d'Apple, qui n'achètent rien, a part ce qui vient d'Apple (Mac, iPod, iPhone, iPhone, etc.) La plupart du temps, leur choix dépend plus de la marque que de la qualité réelle des appareils.
obstacle à la concurrence: l'impact des perceptions fortes et positives que les consommateurs ont envers les meilleures marques fait qu'il est difficile pour les nouvelles marques de competir. Par exemple, Google est devenu très connu comme le meilleur moteur de recherche sur Internet. Même si un concurrent comme DuckDuckGo, Microsoft Bing ou Yahoo (ou toi) arrive à de meilleurs algorithmes, la plupart des utilisateurs en ligne utiliseraient probablement toujours Google, vu qu'ils ont la marque Google a l'esprit.
des bénéfices élevés: les marques fortes qui dominent le marche' sont rarement les moins chers (Ici encore, on peut considerer l'exemple de Apple).

Une bonne marque doit [More]

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Corporate | Francais | Winning

5. Branding (on marketing for programmers)

by necemon 10. November 2011 16:53
What's the difference between products and brands? A product can be anything that has the capacity to satisfy customer needs whereas branding is the process in which companies distinguish their product offerings from the competition.
the benefits of brands:
Company value, because the financial value of companies can be greatly enhanced by the possession of strong brands.
Consumer preference and loyalty: strong brand names can surely have positive effects on consumer perceptions and preferences. If we consider fan boys, like the Apple fan boys, who purchase nothing but what comes from Apple (Mac, Ipod, Iphone, Ipad, etc). Most of the time, their choice depends more on the brand than on the actual devices quality.
Barrier to competition: the impact of the strong, positive perceptions held by consumers about top brands means it's difficult for new brands to compute. For example, Google has become very notorious as the best search engine on the Internet. Even if a competitor like DuckDuckGo, Microsoft Bing or Yahoo (or you) come up with better algorithms, most of the online users would probably still use Google, as they got the Google brand on their mind.
High profits: Strong, marketing-leading brands are rarely the cheapest (Here again, think different, I mean, think Apple).

A good brand name should [More]

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Corporate | English | Winning

4. La segmentation du marché et le ciblage (du marketing pour programmeurs)

by necemon 9. November 2011 16:50
La segmentation marketing est l'identification des individus et des organisations ayant des caractéristiques similaires qui ont des implications importantes pour la détermination de la stratégie marketing. Par conséquent, la segmentation du marché consiste à la division d'un marché diversifié en un certain nombre de petits sous-marchés qui ont des caractéristiques communes.
La segmentation des consommateurs peut être faite en fonction de nombreux facteurs: [More]

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Francais | Winning

4. Market segmentation and targeting (on marketing for programmers)

by necemon 9. November 2011 08:46
Marketing segmentation is the identification of individuals and organizations with similar characteristics that have significant implications for the determination of marketing strategy. Therefore, market segmentation involves the division of a diverse market into a number of smaller submarkets that have common features.
Consumer segmentation can be done according to many factors: [More]

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English | Winning


Necemon

I am Necemon Yai. I am a Software Engineer and a Digital Artist. Let's keep in touch via Twitter, LinkedIn or Facebook.

Je suis Necemon Yai. Je suis un Ingénieur en Informatique et un Artiste Numérique. Restons en contact via Twitter, LinkedIn ou Facebook.